：《Gao Hongxiang Takes the Helm of GAC Honda's Survival Battle》
On August 13, GAC Group announced the appointment of Mr. Gao Hongxiang as a member of the Executive Committee, officially confirming that the leadership reshuffle at GAC Honda is underway.
According to Southern Metropolis Daily, Gao has already succeeded Li Jin as the new Executive Vice President of GAC Honda. His most recent role was as Deputy General Manager of GAC Toyota Engine, essentially the top Chinese executive there. The question now is: can the successful experience of GAC Toyota help guide GAC Honda through its transformation?
When Li Jin took over GAC Honda, it was like handling a ticking time bomb: new energy vehicles were progressing slowly, fuel vehicle sales were in continuous decline. After a series of drastic restructuring measures—downsizing staff, shutting down factories, and merging with Dongfeng Honda Engine Company—Li Jin handed over a leaner, more efficient GAC Honda to Gao, ready to seize new opportunities.
